The Canary Islands Wine Tourism Cluster continues to expand its network of strategic allies with the incorporation of TuriTop, a technology company specialising in online management and booking systems for tourism experiences. This alliance represents a new boost to the digital transformation of wine tourism in the archipelago.
With an international presence, TuriTop has established itself as a platform designed specifically for the marketing of tourism activities and experiences linked to the territory, including visits to wineries, wine tastings, workshops and wine tourism routes. Its technology allows companies and destinations to manage reservations continuously, automate internal processes, accept online payments and increase their visibility through multiple sales channels.
The arrival of TuriTop to the Cluster brings a key technological component to the Canary Islands wine sector: the optimisation of direct sales and the improvement of the user experience in the booking process. Thanks to its system, wineries and operators can offer their activities from any device and in several languages, adapting to the new demands of wine tourism visitors.
The Canary Islands Wine Tourism Cluster stresses that this incorporation responds to its commitment to innovation as a tool to improve competitiveness, professionalise the offer and move towards a more efficient and sustainable model. The collaboration with TuriTop also opens the door to the development of digital solutions tailored to the real needs of the sector.
With this new alliance, the Cluster reinforces its role as a space for cooperation between companies, technology and territory, with the aim of improving the visitor experience and favouring the orderly growth of wine tourism in the Canary Islands.
