The Canary Islands Wine Tourism Cluster continues to consolidate its role as the backbone of wine tourism in the archipelago with the incorporation of two new benchmark wineries: Bodegas Tajinaste, in Tenerife, and Bodegas Rubicón, in Lanzarote. Two very different projects in terms of landscape and trajectory, but united by the same vision: the development of a sustainable wine tourism model, linked to the territory and the Canary Islands’ wine heritage.
Bodegas Tajinaste: viticulture, landscape and tradition in the Orotava Valley
The incorporation of Bodegas Tajinaste is a new boost to Tenerife’s presence within the cluster network. Located in the Orotava Valley, the winery stands out for its family character and for its constant efforts to preserve the traditional wine-growing landscape, recovering abandoned plots of land and collaborating with local winegrowers to enhance the island’s volcanic soils Bodegas Tajinaste Press release….
Its activity integrates the management of vineyards with multiple varieties, the production of wines closely linked to the territory and a wine tourism proposal that connects wine, culture and local identity. The Cluster particularly values its membership as an opportunity to strengthen strategic alliances and move forward in collaborative projects that consolidate wine tourism as a differentiated tourism product with territorial roots Bodegas Tajinaste Press release ….
Bodegas Rubicón: a landmark in the volcanic landscape of La Geria
The entry of Bodegas Rubicón significantly strengthens Lanzarote’s presence within the cluster. Located in the heart of the protected landscape of La Geria, one of the most unique agricultural environments in the world, the winery is a benchmark for traditional Lanzarote winemaking and the contemporary interpretation of the volcanic territory Bodegas Rubicón Press release….
With a history closely linked to the conservation and enhancement of the island’ s wine-growing heritage, Rubicón combines respect for historical practices with current criteria of quality, sustainability and market projection. To this is added a comprehensive wine tourism offer that includes visits, tastings, gastronomic experiences and restaurant areas fully integrated into the landscape, making it one of the most visited and recognised wine tourism enclaves in Lanzarote Bodegas Rubicón Press release ….
One more step towards a solid and coordinated Canary Islands wine tourism
The incorporation of Bodegas Tajinaste and Bodegas Rubicón strengthens the business fabric of the Canary Islands Wine Tourism Cluster and contributes to the diversification of the archipelago’s wine tourism offer, adding projects that represent different landscapes, islands and ways of understanding wine, but which share a common commitment to sustainability, identity and excellence.
These new memberships confirm the progress towards a competitive and differentiated wine tourism model with national and international projection, in which the vineyard, the landscape and the culture become the real protagonists of the visitor’s experience.
